Project/
Mango Chutney was delighted to work closely with the team at Animal Welfare League to revitalise the identity for such a wonderful iconic South Australian brand.
The refreshed brand launched with the opening of the amazing new Animal Care Centre at Wingfield. It's always wonderful to see brand decisions applied to a physical space from the ground up.
A beautiful, first class website was crafted as a fantastic digital home to AWL's comprehensive range of information, advocacy, and support services. The integrated pet adoption system is a highlight — if you visit, you might be very tempted to expand your fur family!
With a suite of sub-brands and business units, a flexible and robust visual system was developed, to enable the rollout of a diverse range of collateral. Adaptable to a vast set of applications, the brand is intended to be simple and elegant, and when paired with photography allows the animals to take centre stage.
