Project/
Client Flinders University
The Good Vibes Experiment is a student-led mental health campaign that encourages all of us to experiment with adding wellbeing-focused activities to our everyday lives. The goal is to help us develop the knowledge and skills necessary to improve, sustain or begin to repair and strengthen our mental health, all whilst having a bit of fun and connecting with each other.
Mango Chutney loved crafting an extensive library of illustrations as the core graphic driver of the campaign. Playful and quirky yet always beautiful and meaningful, they conjure up a vision and tone just right to challenge the traditional expectations of a health initiative.
Briefed to create a fun, playful, carnivalesque aesthetic with a slight mystical twist, the visuals all build on a core set of 20 evidence-based wellbeing tactics cards. Everyone's situation is unique and the activities are like taste-testers, you can build your hand, try a tactic, keep experimenting or try something different.
An enormous range of collateral was created, ranging from the highly collectable and desirable enamel pins and tees, to the ephemeral and fleeting, such as the gratitude wall and postcards. The 100 page activity book is at the heart of the project and a delight to flick through — you can pick something that catches your eye and take on board the science and theory behind the fun activities too.
Combined with a schedule of ongoing activations, the Good Vibes Experiment is a wonderful initiative to open up the conversation on mental health, reducing stigma and directly helping students — or anyone! — for years to come. Congratulations to the team at Flinders University for launching such a comprehensive campaign.
