Project/
Client MS Australia
We were delighted to help re-energise the brand, logo and collateral of the beloved fundraiser. The MS Readathon has inspired generations to discover the joy of reading, all in support of an incredible cause.
Mango Chutney developed the key concept of the five champions, each representing their literary genres, joining together in celebration of the MS Readathon’s 40th anniversary.
A bright and fun palette and typography was selected, intentionally exuberant and youthful, tailored to complement the vibrant primary colours of the MS Readathon logo.
