Project/

Murray Mallee Aged Care Group provides award winning regional and metropolitan community style aged care. We were entrusted to overhaul the print and digital brand of MMACG and its subsidiaries; My Choice Care, and Warner Close Retirement Living.






Modern, but also timeless and inviting, the brand suite challenges the assumption that ageing means losing independence and choice. Pulling inspiration from natural elements from the regional area, we expressed this by a set of interwoven waves to help bring in a calmness of blossoming growth.











